Approach your market as a gardener grows a plant

As it happens, I’ve been associated as editor and publisher, even author, with some astounding books of nonfiction that advance crucial ideas or simply tell inspiring stories. [You may go to my Free Man Publishing site for a listing of these books and authors.] As inherently interesting, professionally composed, well-written, and utilitarian as many of these authors’ works are, the sad reality is none has broached anything like a mass-market appeal, much less a mini-mass-market appeal (say, sales in the low thousands). Why? This column wrestles with imaginative spreading of creative seeds of thought that more than a few people will find likable to the point of buying. Continue reading →