Brian’s Column: Spillin’ with Dunkin’

“America [gets the?] runs on Dunkin’ Donuts”
by Brian Wright (orig. 4/25/11)

Let’s just start out by stating that in my humble opinion (IMHO) Dunkin’ Donuts’ coffee stands only slightly above used motor oil on any sober taster’s choice scale. But that doesn’t keep the product out of the hands of millions of, obviously hungover, world customers, daily. What William Rosenberg began in Massachusetts after WW2 as a catering business featuring coffee-break snacks, became the franchise operation Dunkin’ Donuts (DD) in 1950; initially DD also focused mainly on the pastries. Now, according to its corporate info, “over half of Dunkin’ Donuts business today is in coffee, making it more of a competitor to Starbucks…” as opposed to its traditional baked goods competitors. Continue reading